Titay's is already an institution in Lilo-an, Cebu. It has been there since 1907 and it has become a pitstop for all buses and tourists traveling north. Titay's was established by Margarita 'Titay' Frasco who made the famous Rosquillos. She was 21 years old when she first baked her first batch of these delicious egg cookies.
Rosquillos is a cookie that looks like a ringlet (with a whole in the center). It was Sergio Osmena who named the cookie Rosquillos (referring to the Spanish word 'rosca.') Over the years, the recipe of this well-loved cookie has been handed down to the next Frasco generation.
Titay's store has been in the same spot for more than a century. The place is bigger now. They've added a dine-in area, a bread counter and a pasalubong counter. At the dine-in area, they have this beautiful mural of old pictures of its history. I took this picture from that wall.
This is how the store looks like now. It changed a lot over the years. But they've maintained the quality of their products. And that is a good thing.
I love Titay's rosquillos, their pinato, and bao-bao. But the reason I keep going back is the masi. It is made of 'pilit' stuffed with ground sweetened peanuts and formed into a ball. It is heaven at every bite! Perfect for dessert or snacks. This has been a favorite since childhood. And I'm really glad that my nephews and nieces love it, too! Clark, my constant Titay's companion, loves masi as much as I do.
If you ever travel up north or just go to Lilo-an to see its heritage sites, grab some rosquillos and masi. Go in the morning though because all the masi will be gone before noon.
Not to self: Get a recipe for masi.
(less than a kilometer from San Fernando Rey Parish Church)