March 14, 2011

Titay's, Lilo-an.

Titay's is already an institution in Lilo-an, Cebu. It has been there since 1907 and it has become a pitstop for all buses and tourists traveling north. Titay's was established by Margarita 'Titay' Frasco who made the famous Rosquillos. She was 21 years old when she first baked her first batch of these delicious egg cookies.

Rosquillos is a cookie that looks like a ringlet (with a whole in the center). It was Sergio Osmena who named the cookie Rosquillos (referring to the Spanish word 'rosca.') Over the years, the recipe of this well-loved cookie has been handed down to the next Frasco generation.

Titay's store has been in the same spot for more than a century. The place is bigger now. They've added a dine-in area, a bread counter and a pasalubong counter. At the dine-in area, they have this beautiful mural of old pictures of its history. I took this picture from that wall.

This is how the store looks like now. It changed a lot over the years. But they've maintained the quality of their products. And that is a good thing.

I love Titay's rosquillos, their pinato, and bao-bao. But the reason I keep going back is the masi. It is made of 'pilit' stuffed with ground sweetened peanuts and formed into a ball. It is heaven at every bite! Perfect for dessert or snacks. This has been a favorite since childhood. And I'm really glad that my nephews and nieces love it, too! Clark, my constant Titay's companion, loves masi as much as I do.

If you ever travel up north or just go to Lilo-an to see its heritage sites, grab some rosquillos and masi. Go in the morning though because all the masi will be gone before noon.

Not to self: Get a recipe for masi.

. . . . .

Brgy. Poblacion
Lilo-an, Cebu
(less than a kilometer from San Fernando Rey Parish Church)

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  1. i miss titays!!! oh, this post just made me long for home all the more! yes, i love their masi! the best i've ever tasted. i also love their cpk meatroll! perfect for road trips!

  2. i miss titay's, i love the photos, but where did you get that old photo of titays?
    you make me miss home all the more;-)

  3. Ang sarap naman!

    HRY has not given me masi yet, and I have tulo laway looking at the pics. :-D

  4. Patricia: So true! Their masi is the best ever! I love the meatroll, too! And so many other yummy things! :D

  5. Chelo: Titay's have this wall filled with old photos. I took this picture from that wall. :)

  6. Badeth: When you both go to Cebu, tell him to grab some for you! :)

  7. i really love their rosquillos. i was wondering where you got that old picture and i was thinking you were the owner. :) next time i'll check out those wall photos! haven't noticed them though...

  8. aileen, where's the meatroll? hehehehe... I go there for this stuff. Really the best I had so far whenever I chance on going up north when I'm home in cebu. pero lami pud ila masi :)

  9. Fetus: I wish I owned Titays! :D Check out the wall. Fascinating. :)

  10. Estan: The meatroll was gone before I could even click my cam! LOL.

  11. Masi! Naku kami ng kaibigan ko spent more than an hour figuring out kung ano pangalan ng kakanin na yan Masi pala. And hours spent as well kakahanap ng recipe. nice photos.

  12. Abigail: Yup, it's called masi. Were you able to find the recipe for masi? Naghahanap din ako and I couldn't find any! :) About the photos, thank you! :)

  13. I grew up with their Rosquillos and Torta! hahaha Lami ilang Masi, but the best Masi I've ever tasted is from a small shop about 500m north from Tita's. I just forgot the name of the family. I just forgot the name of the family pero mangotana ko sa akong Auntie. ;-)

  14. Please let me know when you get the name ha? I've been on a search for really good masi! :)

    Ah yes, love their Torta, too! Reminds me so much of my grandma who buys their torta every weekend. :)

  15. The best Masi in Liloan is from Andres. In a couple of hours, it's all gone




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